The following was done for a gelato display over winter. Since there were fewer gelato customers due to the cold, the case was made smaller by the insertion of two slats on either side. I had carte blanche with this, so I put my advertising mojo to work. Valentine's Day approached, so I wanted to make gelato romantic. The language had to describe not only the would-be lovers, but the allude to gelato also. I also find that a measure of attitude helps to make an ad more enjoyable.